Indi Young

Indi is a researcher who coaches, writes, and teaches about inclusive product strategy. Her work is rooted in the problem space where the focus is on people, not users.

Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in.

Indi has written three books, Time to ListenPractical Empathy and Mental Models. She is at work on another book in the series, Assumptions Aside, that will cover thinking styles. She builds knowledge and community via a series of live online advanced courses about the importance of pushing the boundaries of your perspective. She was one of the founders of Adaptive Path, the pioneering UX agency.

You can follow her on Twitter @indiyoung and access many resources on her website as well as at